Serendipity
A win-win scenario when a two or more individuals bump into each other, likewise when we pick a product or experience a service there is this bit of content felt by many within towards a more happy/ beneficial way.
We all are branded individuals wired in a unique way to reflect to other objects and practices that surround us but finding associations and becoming a part of a branded clan puts us in a position to become that very brand.
The circle of Serendipity amongst brands is not just about the name/ identity that the brand hold but the very unique user experience that circles it including the core essence,for e.g: A person watching a series in a television channel through a television set, here there are objects and subjects juxtaposed within the entire scenario like the very TV set and the person watching are objects and subjects include the content broadcasted coupled with the very intangible television channel. So to put it straight, everything that surrounds us are brands like products,people, place,practice and processes that we associate and reflect upon and that very core essence that surround all of it brings serendipity.
There we go, branded love.
