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Digital 

Project |01 Lindt

 

"MARK the MAP with Lindt MAKING THE WORLD A SWEETER PLACE" :- Buy any Lindt product or services, Scan the wrapper or the Lindt branded Product / services, Mark your location with that product flavour that you have rejoiced and stand a chance to MEET Roger Federer, win Match Passes, Gift Vouchers, Chocolate Workshops with Master Chocolatiers and much more...

 

Social Channel using the Augmented Reality APP - LMRF, Augmented reality in a mobile application by scanning the wrapper using the LMRF app

 

AR Native App. - Experiential - Playful - Roger Federer

 

Project Duration : May 2014  -  June 2014

Project |02 Magnum Mobile Advertisement 
- 25 years of celebration 
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Digital design work giving concept routes for an ice cream mobile advert - Banner with Expandable rich media. Mocked up one concept " Savour every Moment" - Explored and Captured this concept with instagram, facebook and Vine. 

Concept Narrative ​

 

One of the concept - Savour every moment is explored above in the Mobile advert for Magnum 25 years of Celebration Campaign. 

Project |03 RJR Customer experience
 

How might we have new consumer acquisition for the RJR and British American Tobacco company and retain them with our continuous focus on improved consumer and experience?

Project Duration : Aug 2019  -  Oct 2019

Project |04 Royale Bank - AR

 

Royale Bank*, a leading banking group needed an enhanced experience to reach newer customers and retain existing one by leveraging on latest technologies that involves wearables and augmentation.

 

- Proposed a solution based on Augmented reality using direct mailer campaign which acts as a trigger to connect the user to a digital paradigm of experiencing the bank with personal assistant walkthrough on interactive mode juxtaposed with engaging Call - to - action concepts.

 

AR concept for a Bank - Ux Play - Social Drive 

Project |05 Digital - DMart 

 

Conceptualised and pitched a new route for the brand DMart thereby to build its new web identity. 

 

Worked on all the Channels from Mobile to Desktop version building on its core signature of "Daily Discounts and Daily Savings"  

 

Colour Study + UX research + Responsive Design 

 

Project Duration : Nov 2012 -  Jan 2013

Project |06 Park Avenue : Bespoke App
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A digital application developed on Park avenue bespoke line, closely worked on this app generation at front end and back end liaising with interactive avenues's team ( a digital agency ). Steered ideation,conceptualisation, creative and project management on PA bespoke.

Project |07 Wash Up and Slide - PRIL 

 

Concept : A campaign to connect the brand Pril with every one who likes to play or use water for their day today activities, thats almost everyone right? ;) Hence, the TG is widespread #fun #Summer #Playful #Viral #Engaging #waterslide #urban ie : a playful giant slide to be installed in major hotspots of europe beginning with Düsseldorf routing to london, Amsterdam, Barcelona and Milan. Digital Intervention : Mobile game Application to create Buzz plus routing traffic through Social channels.

 

Project |08 Virgin Money - Digital 
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Digital intervention for the brand virgin money -Ideated and implemented the customisable UI providing a Unique UX to the Customer of V. Money

Project Duration : Oct 2011  -  Jan 2012

Project |09 BakeCupid - Future Baking

 

BakeCupid :- Bake to date is a concept that goes very personal to an individual and a moment that is to be relished and a memory to revisit. There is a lot of emotion that is vested in this baking experience and not just that but also in creating a customized cake ingredients which gets delivered at your doorstep by Dr.Oetker ! A personalised ingredient that makes your baking experience in your kitchen more personal with a special date.

 

Project |10 Brandeology - Digital & Social 
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Worked on the digital brand building strategy creating a new website and online presence for Brandeology, a brand design innovation consultancy. This project consists of website interface design to social media frame - twitter, facebook, instagram, pinterest and blog. 

Project Duration : Mar 2014  -  Apr 2014

Project |11 Social Brands
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Industrial, digital and now we have touched down the social age of technology where every piece of information trickle down to something social in the future. The image illustrated below shows how brands drive their product/service and engage consumers on a socio – digital platform gathering responses. Going forward, social media is a key to understand beliefs, trigger decision making, actions and thereby driving a powerful culture.

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