Creative
Project |01 Bentley
Bentley : brochure content - tri fold concept for the Bentley Continental, Continental GT Convertible and the all new Flying Spur.
Project Duration : May 2014 - June 2014
Project Duration : May 2011 - July 2011
Project |02 Disney Pixar - Toy Story 3
Season Fall 2012 : Younger Boys
Ideated and Developed on toy story campaign artwork for the marketing catalogue on two different routes:
1:) Dinomite - Older boys
2:) In your face - Younger boys
Extensively worked on the Rex character ( colour story + trend direction )
# Incorporated ensemble cast and gave more focus to emerging characters ( Sparks, Chunk and Stretch )
 Story of United |
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 Story of United |
 Story of United |
 Story of United |
 Story of United |
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 Story of United |
Project |03 United, Oxford
Designed brand identity for the brand UNITED, a british NPO working towards universities that empower development.
- Oxford University
Story of UniTED
Universities together empowering development abbreviate as UniTED, a british non-profit organisation in the making had recently commissioned brandeology to work on its brand identity. The direction was set towards colours, unity, imaginative and learning. Brandeology had this task to extract the very essence of the brand and reflect towards a new identity research and routes. There were many iterations and concept routes that did bind the brand identity process together.
Project Duration : Oct 2013 - Nov 2013
Project Duration : Jun 2011 - Aug 2011
Project |04 TFL, London - Boris Bikes
Worked on the creative direction towards this event on St. Patrick’s Day. A bike parade and Walk route to main events and Irish Pubs in Central London. Transport for London + barclays + st. Patricks day + Cycle hire.
Posters - TFL London : St. Patricks Day
Posters made for the St.Patricks Day promoting Barclays Bicycles towards the event beginning at Trafalgar Square.
Project Duration : Aug 2011 - Oct 2011
Project |05 The People's Supermarket
This exercise was aimed to soar the image for the brand the people's super market based out of london. This was initiated to improvise the community engagment and make the brand more resonate with " for the people, by the people "
Project |06 Manzoni - Brand Identity
Final route of Manzoni logo defined with an Unicorn twin sandwiched by a shield centered by the signature manzoni "Z". This unicorn heraldry logo is a royal mascot carrier illustrating the luxury creme of the brand
Project Duration : Jun 2009 - Sep 2009
Project Duration : Sept 2014 - Oct 2014
Project |07 Parx - Brand Identity
Redefined identity for the brand Park Avenue. Conceptualised and Designed the animal mnemonic " the sprinting stag ". This Logo is used in all the brand communication platform, product range, print, retail store installation, POS and brand signage.
Project Duration : Jun 2012 - Dec 2012
Project |08 Park Avenue - Brand Extn.
Brand extension illustrated for the brand Park Avenue. Footcraft, Luxus and Sommelier ( Wine accessories ) were a few extensions designed towards the brand identity.
# Coined the word footcraft and designed its identity with the mother brand
# Redefined and designed the Luxury category of the brand Park Avenue " Luxus"
# Brought in wine accessory extension and defined the brand packaging concepts and retail display.
Project Duration : June 2012 - Oct 2012
Project |09 Foot craft - Park Avenue
This project involved the categorisation of fashion formals, evening footwear pairs, realisation of inner print design and packaging design.
Project |10 Luxus - Packaging Design.
This packaging design project is designed for the brand park avenue towards the luxury category "luxus". Luxus a premium range that caters to the luxury segment of the market.
Project Duration : Mar 2013 - Aug 2013
Project Duration : June 2012 - Oct 2012
Project |11 Foot craft - Packaging Design.
# Packaging design for the brand park avenue's footwear category, Foot craft. Foot craft's packaging is inspired from the mother brand's core story of the busy manhattan's skyscraper look , art deco, the eagle, sharp contemporary formal look.
Colours defined are monochromatic added with an accent of beige gold.
Project Duration : Oct 2009 - Feb 2011
Project |12 Design Installations - Studio
# Studio and Store installation. Studio installation was done for the Raymond group with added fixtures and realised as per illustration.
# 3D store design was illustrated for the season summer 2011 with a 60s MOD retro theme for all ensembles. wooden fixtures and installations details defined.
Project |13 Concept Sketches - RD
Concept sketches on brand building, idenity design and other brand extensions for the Raymond group. This project illustrated with concept sketches for the brand RD ( youth wear concept brand ) and Zara Tempe.