Brand Design
Project Duration : Oct 2010 - Feb 2010
Project |01 Sensory Design - Virgin Money
This is a project pitch made for virgin money based out of London and this combines sensory design and todays banking which brought about newer ways of banking, high street banking personalised.
Infographic analysis - Brand scent
This infographic image was an outcome of a qualitative understanding of a 100 member focus group consisting of entrepreneurs who chose a specific scent for the brand virgin money.
Project Duration : Oct 2012 - Mar 2013
Project |02 Brand Architecture - PA
This is a brand architecture exercise for the brand park avenue. it contains the brand analysis from the branded house concept, linked brands and house of brands architecture and puts the brand park avenue in a branded house architecture and illustrates routes towards various brand extensions.
Project Duration : Mar 2013 - May 2013
Project |03 Sensorial Branding
This project was designed for the brand Park Avenue targeting the brand experience that it could deliver to its customers. Starting with coffee cups, water to give away at the store front, brand scent to identify with its identity and brand signature music to identify its presence in the air.
Project |04 Brand Health
Understanding a brand's health is imperative to implement strategies. This project juxtaposes culture, brand offering and brand's vision to understand how they interlace to keep the brand more yellow ie: Happy
Project Duration : May 2014 - Jun 2014
Project |05 Brand Design - equity
G of Brand Design, as we may call it emphasizes on how we interact, place and term the today's brands as something personal. This project is made of a short viral clip (5 steps towards brand engagement )
Driving your equity is imperative , Just keep it personal. Now how does this help? well we all know that brand equity is something time bound and its stacked over by brands that is trying to build on its value. Targeting the brand’s audience for engaging with the brand and to construct a strong recall coupled by a strong image and thereby reinforcing within the brand culture/ stakeholders .
Project Duration : Oct 2013 - Dec 2013
Project |06 G of brand design
G of Brand design, an interaction between the brand components within the brand universe. Trust, creativity and innovation come together in Serendipity
Project Duration : Aug 2013 - Oct 2013
Project |07 Brand Parx - Brand Extn.
Concept note for this project that illustrated was to come up with a better extension for the brand Parx, a sporty casual fashion brand. This pitch holds an analysis of a brand viz a viz juxtaposed with religion to pose an unique philosophy.
Project Duration : Oct 2012 - Jan 2013
Project |08 "Evolution of brands that we know"
This project was worked for brandeology, a design consulting firm that work towards brand identity adn development. Project brandeology here focusses on a viral video called "Evolution of brands that we know"
Project Duration : Jan 2014 - Feb 2014
Project |09 Sensory love - Brandeology
Sensory love is one of the interesting pool of project that take one to his / her basics of sensorial wiring. Act of senses coupled with reflection brings serendipity and awareness to who we really are. Sentient beings...
Prelude
Sentient beings like us are very much dependent on our senses to absorb the very surrounding we delve in. Earth in itself is a sensorial planet that is intrinsically interdependent that shape who we really are. Let us try and reflect our senses, build brands that cater to our needs in a very special way and cohesively live with the planet.
Project Duration : Apr 2014 - May 2014
Project |10 Brand Parx - Brand Extension
This project illustrates a Big dipper collection for the Sport jacket product of the brand Parx. It carries design coordinates, branding details and retail experiential design concepts.